The Platform (R)evolution: Defining ecosystems, redefining industries:
"Among the Global 2000, digital industry platforms and ecosystems are fueling the next wave of breakthrough innovation and disruptive growth. Increasingly, platform-based companies are capturing more of the digital economy’s opportunities for strong growth and profitability. Rapid advances in cloud and mobility not only are eliminating the technology and cost barriers associated with such platforms, but also are opening up this new playing field to enterprises across industries and geographies. In short: platform-based ecosystems are the new plane of competition." ~Accenture
Today, digital industry platforms are driving the next major wave of technology and business change. But why now?
The elimination of barriers—in terms of the technology, cost, and time associated with traditional IT infrastructure and application development— is the primary force driving and enabling this change. According to Gartner, “the cost for service providers to deliver infrastructure will plunge almost 40 percent by 2017.” Rapid advances in digital technologies and the economic leveling that they create are the major reasons why traditional companies can now develop their own digital industry platforms.
While these digital technologies have disrupted numerous established companies during the past 10 years, digital industry platforms will fuel the acceleration of disruption during the next three to five years, leaving less and less time for established companies to react to change. In case there’s any doubt about the impermanence of the modern enterprise, since 2000, 52 percent of the companies in the Fortune 500 have gone bankrupt, been acquired, or ceased to exist. This is due in large part to the disruption of traditional industry models by digital models.
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